Archivo de la etiqueta: camisetas de futbol 2016

For this, the investigation will be based on an internal analysis of the club by means of direct interviews with its communication managers, an analysis of fans’ impressions through surveys and a comparison of Betis’ social media content with that of other clubs from La Liga: Atlético de Madrid, F.C Barcelona, Real Madrid C.F, Sevilla F.C, Valencia C.F. Communication is a key factor in modern day professional football, and it means that football clubs both in Spain and abroad, have to focus on optimizing this area in order to make it new and appealing for fans and sponsors alike. The main aim of the investigation is to analyse this new communicative model established by Real Betis, identify its key points and extract a model that can be applicable to all football clubs. The first club in La Liga to upgrade its communicative model and give it a relatable and attractive…

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